Bad Karma Copywriting

Another story from the front lines...

I've got a new ebook coming out soon called The Magic of Finger Yoga. I was having a hard time in writing the sales copy so I went and hired a freelance copywriter.

The copywriter just came back to me and said the sales letter was almost ready. She was just plugging in my qualifications and maybe "a couple more testimonials if you don't mind them being made up."

Well I do mind.

I'd already told her I had no qualifications. I'd simply stumbled on a cool meditation technique and written a book about. I'm no yoga master.

But here she was going to write about my "qualifications". And going to make up some more testimonials.

I don't want to be part of that. It's bad karma.

I'm going to let her finish writing the copy to see if it's any good. But I reckon a copywriter who'll make up qualifications and testimonials won't produce the kind of copy I'm looking for. And even if it's good I'm not going to use it.

So I'm back to writing my own copy. It's a struggle but at least it's an honest struggle.

I'll see you on the back roads...

Colin

P.S. Keep an eye out for the launch of www.magicoffingeryoga.com