Tuesday, 8 May 2007

Who the hell am I to write this blog?

A couple of months ago I discovered the real challenge with internet marketing.

And it's not how to create a product, build a list, create a website, or any of that practical stuff.

The real challenge is a simple fill-in-the-blanks question -- "Who the hell am I to _____?"

"Who the hell am I to write an ebook?"

"Who the hell am I to send out an email to my subscribers?"

"Who the hell am I to publish a newsletter?"

Any challenges with the practical side of internet marketing can be easily answered.

Here's an example.

If you don't know how to create a blog it's not for lack of information. It's because once you have a blog then you'd have to write something on it. And who the hell are you to write a blog!

Rather than deal with the 'Who the hell am I?' question, you pretend the problem lies with the practical aspects of creating a blog. Should I use Blogger or should I use Word Press?

The reason you've not answered them doesn't lie with the quality of the information or your lack of ability to implement it.

It lies with that one question -- with that one limiting belief.

I asked this question at Unseminar 3. Pat O'Bryan loomed over me, glared down and said 'Who the hell are you not to?'

And it's as simple as that.

"Who the hell are you not to write an ebook?"

"Who the hell are you not to send out an email to my subscribers?"

"Who the hell are you not to publish a newsletter?"

I'll see you on the back roads...

Colin

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